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Excerpt from Jeremy Ettinghausen's interview:
"Labs: You’ve just given up your day job to work full time on Geoloqi – was this a hard decision and what are the differences between working for a company and being a start-up?
AC: This was a decision I thought about a great deal. Leaving a stable job is a difficult thing, but I felt more constrained every day.To me being a startup is going after something that hasn’t been done right, or building something that brings joy or excitement into the lives of others. A lot of technology out there is broken. Technology in general is very difficult, and there are problems out there that are very difficult to solve. I think it is a very valiant thing to try to solve those problems.
Labs: I remember a quote which said that a technology won’t propagate unless it satisfies a human/social need – what human/social need do you think Geoloqi satisfies?
AC: The need to be human. The need for technology to get out of the way and let humans live their lives. Innovation in technology comes from reducing the time and space it takes to perform an action, or compress redundant actions in order to free up time. Computers used to be the size of gymnasiums. Now we have computers in our pockets, begging for attention. We’re constantly planning for our future selves. We look at Yelp! reviews to prepare our next culinary adventure. We want to guarantee that our future selves will have a good experience. We’re connecting to tons of people to do this, connecting to the collective wisdom of a data set that consists of many samples. The more samples, the more accurate the data set. Why ask one person when you can ask many?..."
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