Innovative Campaign: Ben & Jerry's Fair Tweets puts unused Twitter Characters to Good Use

via fairtweets.com

"PUT YOUR UNUSED TWITTER CHARACTERS TO GOOD USE.
AND HELP SPREAD THE WORD ABOUT FAIR TRADE.

Every day, millions of Twitter characters go unused. That's not very fair. But now you can tweet as you normally would, and we'll turn any leftover characters into a message about Fair Trade. Now that's fair.

FAIR TWEET FROM WHEREVER YOU ARE ONLINE."

(nice site too)

Posted via email from Siobhan O'Flynn's 1001 Tales