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Tuesday, January 4, 2011

NY Restauranteur John Fraser goes Guerrila with Kickstarter: Temporary Restaurants - Now You See It, Now You Don't

From NY Times:

Published: January 4, 2011

JOHN FRASER’S new restaurant is doomed. It may make a splash at the start, but by this time next year it will be over, done with, kaput.
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At least if you take him at his word.

For his follow-up to Dovetail, an elegant success on the Upper West Side, Mr. Fraser has chosen a project with a death foretold. He signed a short-term lease for a space in SoHo whose landlord cannot promise that the building, likely to be demolished, will be around past July. In return he received a rent of about $9,000 a month, well below market rate....

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Posted via email from Siobhan O'Flynn's 1001 Tales

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