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“All Good Things,” which cost about $20 million to make, performed in spectacular fashion on V.O.D., selling over $4 million in rentals priced at about $10.99, according to Magnolia, which is a division of 2929 Entertainment, a media company co-owned by Mark Cuban. Eamonn Bowles, Magnolia’s president, said that total makes “All Good Things” one of the top nonstudio V.O.D. releases of the year. (Unlike box-office statistics, video-on-demand sales are not closely tracked by independent sources.)
When “All Good Things” finally arrived in theaters, including prominent independent places like New York’s Angelika Film Center, ticket sales averaged about $19,000 a theater — a strong performance by specialty film standards. To date, “All Good Things,” playing in 35 theaters nationwide, has sold about $200,000 in tickets, according to Magnolia. The film, an awards contender, will expand to a much wider release in the weeks ahead.
“The idea is to turn V.O.D. almost into a paid word-of-mouth campaign — early adopters and people interested in the subject matter will find the film and hopefully tell their friends it is worth seeing in a theater,” Mr. Bowles said.
Could that sort of word-of-mouth campaign also power a Hollywood blockbuster?
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