It sounds like a tough sell: a game that involves catapulting birds at elaborate fortresses constructed by evil pigs.
Rovio, via Associated Press
Nicole Bengiveno/The New York Times
Jill Allison
But Angry Birds, a hit game by Rovio, a small Finnish company, is one of the unlikeliest pop-culture crazes of the year — and perhaps the first to make the leap from cellphone screens to the mainstream.
Angry Birds, in which the birds seek revenge on the egg-stealing pigs, is meant to be easily played in the checkout line and during other short windows of downtime — but some players have trouble stopping. Rovio says people around the world rack up 200 million minutes of game play each day. (Put another way, that is 16 human-years of bird-throwing every hour.)
The game has inspired parodies, homages and fervent testimonials. Homemade Angry Birds costumes were big hits on Halloween. Conan O’Brien demonstrated the game in a YouTube video promoting his new show, and a sketch from an Israeli TV show about a birds-and-pigs peace treaty was popular online. Justin Bieber and other celebrities have professed their love of Angry Birds on social networks.
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