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"...According to a new report released by Forrester research on Monday, the technology behind augmented reality apps has improved enough so that these apps may well become an integral part of using a mobile phone, augmenting real life with broad strokes of information and commentary.
The report, complied by Thomas Husson, a Forrester senior analyst, acknowledges that until now augmented reality apps have been fun, but entirely impractical because technology limitations often rendered information slowly and inaccurately.
But the report predicts that this will soon change as information becomes “ultra-accurate and delivered in a perfectly seamless way.”
And so we can expect to see more augmented reality apps in consumer shopping, the report says. You could, for example, hold your phone over a blouse you want to buy, and see comments from other shoppers, get a product coupon or a price deal, or even find out what kind of fabric the blouse is made of.
The Forrester report also predicts that content providers will start to offer paid add-ons to consumers of books, magazines, newspapers and television programs, so that people could download games or additional content directly to their mobile phones, or experience richer narratives — like information about a movie they’re watching — through a tablet computer...."
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