From : Change Observer: Design Observer
By Maria Popova
"...Crowdsourcing, however, has become valuable for creative projects in a different way. While efforts to tap the wisdom of crowds may fall flat in bringing creative visions to life, tapping the wallets of crowds has been incredibly successful. Microfunding platforms like Kickstarter, alongside a handful of copycats and competitors, are liberating innovators everywhere from film to industrial design to programming. Just this month, Scott Wilson funded his TikTok+LunaTik Multi-Touch Watch Kit concept on Kickstarter, raising a staggering $941,718. His idea — a snap-in design that transforms the iPod Nano into a multifunctional timepiece — had so much merit in the eyes of the microfunding community that it raised 6,827 percent more than the original goal of $15,000. LoudSauce allows supporters of causes and nonprofits to buy media space to help their message reach a wider audience and facilitate mainstream awareness. ProFounder enables entrepreneurs to microfund small business ventures; IndieGoGo does the same for independent filmmakers. ArtistsShare and PledgeMusic give artists the means to subsidize tours, shows and installations by sourcing donations directly from fans. Founded by a pair of World Bank and UN Development Fund alums, Kopernik uses the model to connect innovative humanitarian designs and technologies with the communities that would benefit from them, allowing local organizations to take the fulfillment of their needs into their own hands.
This new kind of patronage is essentially a return to the Medici, only in fragmented form via micropayments. An intelligent evolution of crowdsourcing, it preserves the nucleus of a creative endeavor – its singular point of view – while harnessing collective power to bring it to fruition...."