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By Dan Nosowitz
Excerpt:
"The new Apple TV is streamlined to a fault, and forgoes two major elements that just about every other competing media streamer offers: internal and external storage. Apple TV has no internal storage, like a hard drive or flash storage for you to store the movies you own.
"People don’t want to think about managing storage, they just want to watch their shows," Jobs said during the event. "They don’t want to sync to a computer, most don’t even know what that is. And they want whatever the hardware is to be silent, cool, and small."
Removing that hard drive is one way Apple is able to reduce the cost of the device, but the in-sourced A4 chip--which is now used in the iPhone, iPad, iPod Touch, and Apple TV--likely provides the biggest cost benefit for the company....
All the TV shows and movies come from the cloud. You to rent TV shows and movies from iTunes, or watch streaming video from Netflix. None of it is downloaded, none of it is permanent--unlike the music on your iPod, or even the apps on your iPhone. The Apple TV is the latest in a line of new Apple products that sees the tech world this way, with the first being perhaps the MacBook Air, which eliminated the optical (DVD) drive."
read more on source:
http://www.fastcompany.com/1686407/apple-event-post-mortem-onwards-and-upward...
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