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Excerpt:
"One of the principle questions that any multi-platform project must ask is how easily the audience should be able to access the entire story experience. It’s a pivotal issue, and one that must be contemplated and addressed by any aspiring Transmedia experience, such as:
Multi-Platform Marketing Campaigns
Feature Films and Television Series
Grassroots Transmedia Artists and Storytellers
Billion Dollar Entertainment Brands and Franchises
There are two schools of thought when it comes to designing a Transmedia experience. One proposes that audiences value story experiences more when they have to work for them – story threads should be hidden to allow enterprising consumers to discover them. The other suggests that, in a world with many distractions and alternate entertainment options, Transmedia elements should be as accessible as possible to allow audiences to jump between platforms without any effort. I should note at this juncture that I think most projects will probably try to find a middle ground between the two."
Points covered in the full post:
1. The Effort-Reward Philosophy
2. The Ease-of-Use Philosophy
The Middle Ground
Read full post on:
http://transmythology.com/2010/09/21/transmedia-the-scarcity-lazy-paradox/
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