Jenni Powell & No Mimes Media behind: Webishades: An ARG About Web Series, For Web Series Fans: Video «

via newteevee.com

Excerpt from newteevee.com

By Liz Shannon Miller, Sep. 21, 2010, 5:11pm

"Interactivity is a key element when it comes to successfully spreading web content, which is why the ARG or transmedia experience — which works across platforms to create a narrative that the user has to discover on his or her own — has become a much more visible part of the landscape. Enter a recently launched ARG created specifically for the web series community, one that celebrates it.

Created by producer Jenni Powell and No Mimes Media, Webishades launched earlier this month via an article posted on Tubefilter. That article included a link to the Webishades website, which had secrets to be unlocked with phone calls, emails and ads on websites for series including The Guild, Squatters, Compulsions and The Temp Life. “It was a lot insidery, but that was part of the fun of it,” Powell said via phone."

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http://newteevee.com/2010/09/21/webishades-an-arg-about-web-series-for-web-se...

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