Posts
Excerpt:
Arriving at Evergreen Case Study: Hot Wheels, Part 3
By Jeff Gomez on September 22nd, 2010
"It was the summer of 2002, and Mattel had just signed off on our Hot Wheels Universe Mythology. We were working with their in-house producers to develop a story that would serve as a CG-animated mini-series, around which we would have to build a meta-narrative of sorts to account for what happens to each of thirty-five cars in a race through an alternate dimension. It all had to be done with blinding speed, including the production of thirty-five comic books, which would house the aforementioned meta-narrative—all in time to ship to retailers for Thanksgiving!
Organization and clarity were key: My team created a system where the cars were broken into teams of seven (reflecting the theme of teamwork that I wanted to weave into the brand). Each of the teams specialized in a specific environment (mountains, deserts, oceans, etc.), and each of the episodes would take place in a realm that expanded said environ on an epic scale. The series would focus on the five team leaders with an emphasis on young spiky-haired Vert Wheeler, whose look and persona would reflect the aspirations of most young boys."
Read all three posts on:
http://www.kidscreen.com/cosmicstreetcorner/index.php?__b=yes;p=68
No comments:
Post a Comment