Very interesting read: MAP competition shortlists digital media game-changers (Wired UK)

via wired.co.uk

Excerpt from Olivia Solon's original article. Read the interviews on wired.co.uk:

"Some 11 companies have been shortlisted for the Media Accelerator Program (MAP), a competition to uncover the emerging digital businesses that will transform the media industry over the coming years.

Among the shortlisted companies are Privowny, a personal identity management platform that allows consumers to manage the information that appears about them online. UK-based Loccit provide cloud space for personal online journals as well as a collective history wiki for a more personal take on the past. Also shortlisted is sharing platform ShareThis and social advertising companies SocialVibe and BrandBoost...

Bernhard Glock comments: "For me, what is at stake with MAP is the future of media. I was looking for people, ideas, approaches that can change the way we do media in the future. And I was pleased to see exactly that: a diverse range of great new emerging companies that are approaching media from very different angles and that all have the potential to improve and in fact completely change the name of the game in media.".

Wired.co.uk tracked down four of the finalists to find out more...

Tim Schigel, CEO of ShareThis

ShareThis is a plugin that allows users to share content through email and 50+ social networks including Facebook, Twitter, Digg, StumbleUpon and Google Buzz

Hervé Le Jouan, Founder & CEO Privowny, Inc.

Privowny allows people to discover and track what is happening with their personal data online and provide you with increased personal security and transparency

Jay Samit, Chief Executive, Social Vibe

SocialVibe is an advertising platform that sits alongside games and other premium content within social media. SocialVibe's promotional units are integrated into the content and reward the consumer for clicking on them

Flemming Madsen, Executive Chairman and Founder, Onalytica

Onalytica helps companies work out how they are perceived and talked about online. It provides real-time insight using online conversations about their brands, products, services and related topics..."

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