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Excerpt from fastcodesign.com original article:
"Geoff Keighley is kind of like the John McPhee of video game journalism: he made his name by publishing exhaustively reported, fly-on-the-wall accounts of the making of blockbuster games like Metal Gear Solid 2 and Half-Life 2. Then he realized he had to do un-McPhee-like jobs (like writing for Entertainment Weekly and producing shows on G4 and SpikeTV) to make a living. But he never let go of his passion for writing epic behind-the-scenes stories about video game creators -- and in 2010, he saw a dual opportunity.
"I equate this to the music industry, where everyone buys singles now."
The result, a $1.99 app called "The Final Hours of Portal 2," is a 15,000 word, 13-chapter opus stuffed to the gills with magazine-quality photos, videos, and interactives. Sound like an intimidatingly dense, loss-leader passion project? Wrong: it's doing gangbusters business and raking in five-star ratings. "I equate this to the music industry, where everyone buys singles now," Keighley says. "There's a shift going on in publishing much like what happened in the music business, where the single became popular online. And our app shows that a deep dive on a particular topic can be very appealing."...
read the full article on fastcodesign.com
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