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Excerpt from Michael Anderson's article on wired.com:
"...The Scents of Westeros
Campfire’s fan engagement marketing campaign launched on February 25th with the mailing of carefully crafted scent boxes containing fifteen different scents mailed to a number of bloggers. Inside each box, recipients found a map of Westeros, six vials of wax-stoppered scents, and illuminated scrolls describing the contents. Fan communities and websites were contacted and provided additional scent boxes to give away to their readers.
In addition to the sensory experience itself, each week featured a different puzzle housed at TheMaestersPath.com. Completing each puzzle would unlock a clip from the series, add a link to your maester’s chain, and provide a GetGlue badge. The sensory puzzle required players to locate the symbols associated with each of the fifteen different scents before aligning a wheel to indicate their origins...."
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