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A couple of weeks ago Spotify, the European music streaming startup, came in for sharp criticism when it made the decision to place tight limits on the music you could listen to for free. It made financial sense, but left us wondering where its strategy was going.
On May 4 it revealed the next piece in the puzzle, and it's a bold move: a new version that makes it—for music, at least—a direct competitor to Apple's (AAPL) iTunes.
What do you get from the new, improved app?
Management and synchronization: Until now, Spotify users (like me) conducted their desktop listening through the app, but still had to juggle the music on their iPods through iTunes. No more. The new client allows you to manage music on an iPod. The system also works for Android.
Download service: Spotify has offered you the chance to purchase tracks for quite a while, but it was a piecemeal, white-label service where users could only buy a single track at a time. Now there's a more straightforward shopping system, which allows people to purchase entire playlists of MP3s with a single click—and sync them directly to their music player. The basic prices seem to be a little higher than in iTunes, but the more tracks you buy the cheaper it gets: In the U.K., for example, a bundle of 10 tracks will cost £7.99 ($13.16) but 100 tracks will cost £50 ($82.38).
Read the full post on businessweek.com
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