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Chisty Dena's You Suck at Transmedia:
A few years ago (four years ago), I created a mini-alternate reality game for an industry residential I was mentoring at. The residential was to help teach film and TV creators (what was called at the time) cross-media. But we didn’t just want to tell them about cross-media, we wanted them to experience what it is like receive an SMS from a character, go to a fictional website to find clues, and participate in a live event. This direct immersion approach is something that Michael Andersen would be happy to hear.
The experience was designed and created by two of us (myself and Jackie Turnure), in two weeks, and launched two weeks before the residential. So prior to the event all the practitioners experienced a small issuing of SMSes, email and websites to help prime the narrative and build the desire to participate. But at the actual residential (a lovely resort), they were split into teams. I split them into teams because it would be easier to manage them, and it would facilitate them having to act (rather than leaving it to the loud ones). The most significant reason for the split, however, was the desire to give each team a different experience of the story event. But before I go into why, check out this quaint little chart (see pic) showing the different teams and the ideal path I wanted them to travel through...
via YouSuckAtTransmedia.com
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