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Well deserved!
CANNES, France (AdAge.com) -- "The Gift," a visually stunning online film for Philips from DDB, London, RSA Films and director Carl Erik Rinsch, won the inaugural Grand Prix in the film-craft category at Cannes.
WHAT IT IS: "The Gift" is part of the "Parallel Lines" campaign touting Philips' cinema-scale TVs. DDB challenged RSA directors to create a series of short films, each around the same six lines of dialogue. From 45 treatments, the agency commissioned five films that could be viewed on Philips' site, enhanced with the "Ambilight" technology used in the TV sets, and elsewhere online.
"The Gift" is a futuristic, visual effects-driven story set in Moscow and features an android butler involved in a spectacular chase scene. The film's slick look earned Mr. Rinsch plaudits from viewers and attention from the entertainment world -- talk of a feature-length version of the "The Gift" swirled after its online launch, and Mr. Rinsch was also tapped to direct the remake of "Logan's Run."
WHY IT WON: Film-craft jury chair Jon Kamen, president and co-founder of Radical Media, said judges were "completely blown away by the entry in terms of craftsmanship in every category" and that the pick was unanimous. The film won the Grand Prix in the directing category and also won Gold in the visual-effects category.
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