John Mayer's Augmented Reality video for Heartbreak Warfare on new album Battle Studies

via blitzagency.com

(source: http://blitzagency.com/awardsub/johnmayer/)

With the launch of his new album, Battle Studies, John Mayer wanted to be "disruptive"; he wanted to take advantage of the latest technology while blurring the boundaries between music and new media in order to spread his art. He yearned to find a way of connecting with fans that extended beyond just listening to a track or watching a music video.

Mayer's management team contacted BLITZ directly in search of a ground breaking, interactive concept that would give life to Mayer's vision. BLITZ decided to produce an Augmented Reality (AR) music video for Mayer's single "Heartbreak Warfare" and teamed up with Adobe® to deliver it via Adobe® Flash® Player and FLARToolKit....

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