'...Why is it innovative? Because Trapit for iPad finds articles on very specific topics that you’re interested in rather than just serving up content from your own social feeds, like competitor Flipboard. As the folks at Uncorked Studios say, “born from DARPA-funded research at SRI and a sibling to Apple’s SIRI assistant tech, Trapit’s machine learning bypasses the web’s SEO-driven priority by harnessing peoples’ behavior to hone discovery of articles that match the user’s passions.”
“Trapit combs through its hand-picked sources using relevant keywords,” explains Alvarez. “At first it provides you with a huge list of content it thinks might be relevant to you. The case of ‘apple’ is a good example. There are multiple uses of apple out there and more often than not it’s going to be the tech focused Apple but it might also give you results for the food. So when it delivers the first batch of content you can specifically train it find just find articles about Apple the tech company. And then even more so, if you’re interested in apple iPad apps, you can get very granular with what you’re searching for.”...
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