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via paidcontent.org
Read Andrew Wallenstein's full article on paidcontent.org:
Excerpt from the Feb 15, 2011 article:
"The PwC study, which surveyed 202 adults last September who engaged in piracy, found that while 76 percent of respondents said “they are somewhat willing to pay a nominal fee if the content can be accessed closer to its release date,” consumers said they were willing to pay no more than $3 to download a movie and less than $1 for a TV program.
Note that’s “download,” which means to own, not the premium-VOD rental model. And it gets worse because even if the pricing was remotely comparable, two months is too long a wait: 83 percent of those willing to pay want the content within one month or less...."
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