Posts
Here's the first part of the interview & tune in to TFI for the full post:
"We're continuing our series of blog posts asking people working in the cross-platform, new media space the same four questions. Christy Dena wrote her PhD on transmedia storytelling, so there's no denying her commitment to this field!
What makes a successful cross-platform or transmedia project? Are there key ingredients? What's the secret sauce?
Each project (and team) is different, and so there are many tips and lessons learned one applies as needed. When talking generally about cross-platform/transmedia projects though, here are some observations:
1) You can avoid of lot of headaches and dead-ends if you begin exploring your transmedia possibilities at the concept development stage, rather than after the film has been created.
2) Know your limits and interests: if you want to do a game, for instance, make sure you have at least one person on the team that works in gaming and that likes games!
3) Do whatever you can to make it easy for your audience to know about and access the content you spread across media.
4) Treat your transmedia content in different media equally – it should all be meaningful.
5) Play with what you want to do, others be damned."
No comments:
Post a Comment