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Who was there: Assassin's Creed producer Jade Raymond earned a new role in 2009 as the managing director of Ubisoft's new Toronto-based studio. That studio is in the midst of creating a new property for Ubisoft, and Raymond offered her insight into how she is approaching that development in a session titled "Creating Blockbuster IP for Generation C."
What they talked about: After giving a brief rundown of how she landed her current gig at Ubisoft, Raymond took a step back to look at current trends in the gaming industry. Social and casual gaming were up first as Raymond talked about the top games in the industry in terms of players and revenue generated. At the top of this list were Facebook titles.
Read Tom Magrino's full article on GameSpot:
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