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Sunday, May 16, 2010

Flash and Creative Freedom | Adobe launches we love Apple Campaign

At Adobe, we believe that the open flow of creativity, ideas, and information should be limited only by the imagination. Innovation thrives when people are free to choose the technologies that enable them to openly express themselves and access information where and when they want. Everyone loses when technological barriers impede the exchange of ideas.

Openness is at Adobe's core. Our first technology was an open standard that liberated publishing from proprietary printing systems, and soon afterward our PDF technology eliminated barriers to sharing documents across platforms.
Adobe® Flash® technology enables the delivery of content to hundreds of millions of people, regardless of platform or browser. In 2009, in partnership with Google, Research In Motion, and dozens of other companies, we formed the Open Screen Project, a coalition committed to making web experiences seamlessly available on any mobile device.

We believe open markets that allow developers, publishers, and consumers to make their own choices about how they create, distribute, and access content are essential to progress. That's why we actively support technologies like HTML4, HTML5, CSS, and H.264, in addition to our own technologies.
As the web and mobile devices facilitate the free exchange of ideas like never before, we stand at the leading edge of an amazing revolution. We remain certain that openness is the only way forward.

Read a letter from Adobe's founders, Chuck Geschke and John Warnock

Posted via web from Siobhan O'Flynn's 1001 Tales

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