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Tim Kring, of Heroes and Heroes Evolutions, has partnered with The Company P, creators of the highly successful ARG The Truth about Marika, in this ARG for social change. Nokia appears as their 'preferred partner.'
The Blog hints at a running ARG game, with a mysterious illustrated book that requires a code to unlock
The site seems to be largely oriented towards encouraging fans to get involved through posting links & information on charities they are interested in & so far there are links for helping the homeless in Mayfair, Children in Sierra Leone, and fostering creativity in kids.
The emphasis on interactive storytelling suggests that the site will function as a forum for participatory storytelling as fans as heroes 'write' the stories they are interested in and heroes of. See Rules below
'Rules
By playing with the idea of a good secret society, we want to create it. Your actions will benefit real causes and people. By taking this seriously, you will make a difference now!
How to participate
Think of this as a movie where YOU are the hero! It’s okay to just sit back and watch, but trust us, you’ll be missing out on the real excitement. Live the adventure, read the signs, fight the bad guys. Welcome to the ride of your life… this is merely the beginning!
Some pointers
Help make the Conspiracy For Good real
Ignore inaccuracies and help keep this reality together
Choose your level of engagement. Watch, solve mysteries online, play games, or visit the London events in late summer.
Read more about Conspiracy For Good by http://conspiracyforgood.com/rules'
Good playing!
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