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Excerpt:
"To be on top in Hollywood, you have to be ahead of the curve. Geolocation is so 2009. Real-time tools are the hottest thing on the web right now, according to Digital Hollywood panelist Brian Zisk, a co-founder of real-time search tool Collecta. And that is where original web content has a huge advantage.
The new generation of web media creators can make and publish content in a flash, keeping up with viral trends and abbreviated news cycles. The Tiger Woods sex scandal broke on a Saturday. By Monday, Break.com had a Tiger and Elle Woods parody video game - that users could actually play - up and running on its web site. The day the Cleveland Cavaliers were eliminated from the NBA playoffs, making LeBron James a free agent, Break strategically had an original one-off, "We Are LeBron" ready to go that evening.
Web video's lean, agile nature enables it to replicate big-budget production values at a fraction of the cost. And just as importantly they can do it on a tight turnaround. That agility is instrumental to maxing out assets and access. An example used by Small to debunk myths about production costs on one of the Digital Hollywood panels was Break use of the Red Camera on a recent production. "That was making the point in response to someone who said, well it doesn’t look the same if you don’t spend a million dollars, You know what? Sometimes it actually does look the same.”
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