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Gareth-Michael Skarka
via gmskarka.com
In yesterday’s post I gave the “Why” — my reasons for saying that tabletop game industry folks should be moving into the wider transmedia field. Today, I’m going to talk about “What” and “How”.
CWF+RTB=$$$
That formula is the creation of Mike Masnick from Techdirt, taken from a 15-minute presentation he did at the 2009 MidemNet conference in Cannes. It means: Connection With Fans plus Reason To Buy equals Business Model. It’s an argument for how creatives (specifically musicians, in his example) can generate a living in an age of pirating downloads, clueless corporations and shrinking economies....
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