The Artverstiser - Improve Reality!

Ok all my artist friends - this AR project is bloody brilliant! The Artvertiser repurposes street ads as a new platform for exhibiting art. The project terms itself as 'Improved Reality' offering 'Product Replacement' - I hope this project materializes really really soon!

http://theartvertiser.com/

Video of The Artvertiser in Transmediale, Berlin 2010 here:

Another video from a year ago demos the idea in Madrid

While the device is still a bit big (relatively speaking), I love the guerrilla potential of this project:

"While offering itself as a new platform for public art, The Artvertiser seeks to highlight the contradiction of Public Space in the context of what can and cannot be written on the surface of our cities. 

By leveraging the internet as a redistribution mechanism, The Artvertiser supposes that an urban site dense with proprietary imagery can be re-purposed as an exhibition space for art and archived as such in turn. Similarly, on-site exhibitions can be held whereby pedestrians are invited to use the looking device to view an exhibition on the buildings around them." 

Another video from a year ago demos the idea in Madrid:

Posted via email from Siobhan O'Flynn's 1001 Tales