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Why do you think you have been so successful as a pioneer in this field?It’s a combination of being able to tap my limited reserves of courage and a bit of luck. For some years I ran around trying to get companies to tell stories this way by almost tricking them into it. Acclaim Entertainment didn’t care how I told all of those Magic: The Gathering stories, so long as the comics and videogames made money. So I connected the stories between platforms and used the Web in 1995 to help tell the story of the Magic world, because it made things fun for me—and apparently to the audience.
Roneil Reddy has a great short interview with Jeff Gomez just posted to his blog, Transmedia Tracker.
What I love about Jeff's thoughts above is the reminder that transmedia storytelling is fun!! Changing the rules in terms of how stories can be told is a challenge and a rush. And finding radically new ways to tell stories has rapidly become a feature of the best transmedia projects with ARGs leading the way in inventing new ways to tell stories.
42 Entertainment founder & ARG developer, Jordan Weisman has that great line:
"If we could make your toaster print something we would. Anything with an electric current running through it. A single story, a single gaming experience, with no boundaries. A game that is life itself."
And love the last paragraph of Reddy's interview - great teaser as to what Starlight Runner might realize next. Can't wait to see!
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