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The London School of Business and Finance has put the content of an entire MBA online for free.
It’s using a Facebook application to post the full lectures and content for the MBA course, hoping that people will then want to pay for formal accreditation and examination.
The university said it had invested £7.5m in the course, including the content and course notes.
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"The course, called LSBF Global MBA, includes lectures and panel discussion groups from Accenture, Deloitte, Royal Navy Leadership Academy and Viagogo.
Aaron Etingen, founder of the LSBF, said, “There’s immense potential in the market for online education. Facebook is a real part of people’s lives and we want to promote accessibility to knowledge. The application, developed for us by former Google employees, delivers an MBA awarded by the University of Wales. It’s the first online MBA which will be free to all until the optional point of assessment for qualification.”
He added he hopes the course will appeal to those who want to do an MBA while they’re still working, or those who want to learn while saving up to pay for the final examination."
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