Social Media Integration w. Movie Marketing: Farmville Goes Hollywood for MegaMind - Advertising Age

LOS ANGELES (AdAge.com) -- Farmville is going Hollywood. As the Zynga web property begins to establish itself as an emerging mass-reach ad platform for advertisers such as McDonald's, 7-Eleven and General Mills, the popular social-media app is integrating Paramount DreamWorks Animation's "MegaMind" as its first film partner.

--> For 24 hours -- starting tonight at midnight to promote the film's Friday release -- Farmville users will be able to interact with a virtual Mega-Farm, hosted by the film's title character, and even purchase a ticket to see the film directly from the FarmVille world.

Anne Globe, DreamWorks' head of worldwide marketing, said the promotion was a good creative fit for the film's plot but also an efficient place to reach a wide audience, given FarmVille's 16 million daily active users and 56 million monthly users.

via adage.com

Read full post on AdAge.com

Posted via email from Siobhan O'Flynn's 1001 Tales