Posts
Excerpt:
November 1, 2010 · By Daniël van Gool
"So what are the criteria for a successful transmedia franchise? Gomez argues that a successful story is told in a deep, rich, fictional world that has a defined past, present, and future. The world that consumers encounter in a novel, movie, or television series should exist beyond the boundaries of that one medium: successful examples of this include George Lucas’s Star Wars franchise and J.R.R. Tolkien’s Lord of the Rings saga. Storylines should also be compelling, and there has to be an overarching story supported by smaller stories that develop within the umbrella of that arc: Gomez praises Lost for its mastery of this storytelling model. Transmedia also has to have a convincing presentation that takes its viewers seriously, like Disney’s treatment of Pirates of the Caribbean: the level of detail of the world provides a convincing albeit historically inaccurate world that viewers can believe in, allowing audiences to accept the franchise’s crazier and fantastic moments. The world should embrace its internal logic and remain consistent throughout, which is one of the strong points of a movie like The Dark Knight, as well as a flaw of the Spiderman films. Spiderman 3 disappointed a number of fans when it abandoned the story’s underlying mythos by first establishing Peter Parker’s spider-sense and then repeatedly subjecting him to assaults from behind.
Transmedia worlds need to include timeless themes that are simple but artfully presented like The Wizard of Oz while cultivating, validating, and celebrating the fan base like Star Wars does. Gomez asks developers to include something extra for the most fanatic audience members who feel most connected to your story: give them something more to dig for. Gomez warns to be careful with market segmentations, because doing so risks may alienating a story’s core audience...."
Read the full post on ARGNet
No comments:
Post a Comment