Adobe's Mobile Consumer Study: Mobile Web For Media and Entertainment, Apps For Social Media and Music

Other key findings include:

• Accessing maps and directions is the No. 1 mobile activity (81%) followed by social networking (76%), accessing local information (73%), and reading news (68%). The top mobile finance activity is reviewing bank account information (67%)
• CDs, games and DVDs comprise the second largest mobile purchase category, accounting for 43% of those surveyed 
• Males 30-49 years-old tend to be the most active content consumers and mobile purchasers; 31% of men spent $499 or more through their mobile device in the last 12 months, versus 23% of women
• Men also spend more time than women on financial and travel content, while 80% of women engage with social media on their devices compared to 70% of men

via mediapost.com

more useful data below on mobile ad spending & predictive growth of spending

Posted via email from Siobhan O'Flynn's 1001 Tales