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Interview with Jeff Gomez, CEO of Starlight Runner Entertainment at Cross Media Conference
Vidar Brekke, Emerging Media Strategist at DefinedLogic and I attended the NYC Cross Media Conference in New York City, this past week.
The conference was organized to bridge the gap between different media sectors, share information and provide a forum for people to meet and network. Among notable presenters and topics covered, Vidar and I had the opportunity to talk with and interview Jeff Gomez, CEO of Starlight Runner Entertainment.
Jeff, who is not only a compelling and easy person to talk with about technology is also a sought after expert on the emerging field of transmedia storytelling. Transmedia storytelling, the process of telling a story in pieces across multible technology platforms and a way to extend a brand and engauge the audience may also be an opportunity for Indie filmmakers and other smaller media creatives who thus far have had a hard time gaining traction with their work on-line. As Jeff said, "The Internet is not Television"
Posted by Gilbert Hammer on March 13, 2010 4:21 AM
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Jeff gave a great, concise talk on Starlight Runner's work with Coca Cola on The Happiness Factory at the inaugural Cross Media NYC event on Wed. March 10, 2010. His insights on constructing an immersive engaging storyworld for a transmedia project contained the great line (paraphrasing) that transmedia projects should 'validate and celebrate' their audience. A very worthy goal.
Watch for the next Cross Media Toronto & Cross Media London events! Next time I won't have to travel :)
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