» Transmedia as a Tool for Audience Building culture hacker

via culturehacker.workbookproject.com

Robert Pratten shares his strategies for the development & implementation of a transmedia campaign for audience building. The transmedia elements were developed to support 'Vauxhall Crossed...a family, action-adventure feature film about an MI6 agent called Daisy Scarlett (think female James Bond).'

I've been following Pratten on his site - http://zenfilms.typepad.com - since stumbling on this report. I'm watching!

Posted via web from Siobhan O'Flynn's 1001 Tales