Short & Good: Story is More Powerful Than The Brand; Best Story Wins (Tom Peters) « BBH Labs

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Posted via email from Siobhan O'Flynn's 1001 Tales

Short & Good: Story is More Powerful Than The Brand; Best Story Wins (Tom Peters) « BBH Labs

via bbh-labs.com

Posted via email from Siobhan O'Flynn's 1001 Tales

Nice thinking on: Media’s Various Roles Beyond Planning & Buying « BBH Labs

via bbh-labs.com

BBH's post expands on:

1) Media as creative context

2) Media as building blocks

3) Media as a consumer lens

4) Media as creative R&D

Grazie!

Posted via email from Siobhan O'Flynn's 1001 Tales