Nice post from Simon Pulman on 'Branded Entertainment: Theory, Reality & Challenges' | Transmythology

via transmythology.com

"In theory, Branded Entertainment is the perfect union: the solution to a lot of the business problems currently facing the entertainment and marketing industries. Here is a quick summary of where where we stand, where we might go, and how we might – possibly – get there."

Simon succinctly covers:

Theory

The Current Reality

Challenges For Branded Entertainment

Posted via email from Siobhan O'Flynn's 1001 Tales