Excerpt:
In one insidious slide, Michael Kim from Kairos Labs showed how game designers actually design for specific chemicals in the brain.
- Oxytocin – Bonding
- Serotonin – Positive Emotions
- Dopamine – Reward
- Cortisol/DHEA – Stress/Eustress (the good stress!)
So, as a marketer how might you test ‘gamification’ in a simple, easy-to-implement program? The experts’ answer:
Make it small. Shoot for small actions in a small community of users and build from there. And whatever you do, don’t try to replicate Angry Birds with your logo on it.
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