Using Social Media for Global Growth: The Airbnb Story - Video Case Study

via youtube.com

From the description:

Published on Dec 4, 2012

"Our community is core to our business. From the moment that people land or start their trip, they're going to be Tweeting and facebooking, they're basically opening up a conversation and we want to be part of it" - Venetia Pristavec, Creative Lead Airbnb.

Book a home, castle, room or even a private island anywhere in the world. Located in over 182 countries, Airbnb is a global community marketplace of unique, trustworthy spaces for rent.

In this video, discover how Airbnb uses HootSuite's social media management system to manage thousands of conversations around the globe. HootSuite's analytic tools monitor follower growth and social CRM, while tracking certain keywords over time, so that Airbnb can strategize social campaigns accordingly. From an International perspective, their voice needs to adapt for different markets and HootSuite manages those voices. ..."

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Peter Broderick Case Study on Forks Over Knives in THE DISTRIBUTION BULLETIN ISSUE #19

via peterbroderick.com

Excerpt from a 09/11/12 post:

"FORKS OVER KNIVES has been a remarkable success. After grossing over $700,000 in theatres, the film has sold over 180,000 DVDs, become a New York Times bestselling book, and created a brand, something very few independent documentaries have achieved. Both fiction and documentary filmmakers can learn valuable lessons from the film’s distribution strategy.

The film was the brainchild of Brian Wendel. A committed vegan, he was inspired to create the film after reading THE CHINA STUDY, which makes the case that a plant-based diet can prevent and even reverse disease. Brian recruited John Corry to produce and Lee Fulkerson to write and direct. They raised money from private investors and began working on the film in January 2009. I consulted with Brian and John in 2009 and 2010, and they recently shared with me the inside story of their success.

Test Screenings - As soon as the filmmakers had a rough cut in March 2010, they began test screening it. They showed it to groups of 20 or more and discussed it with them afterwards, made changes, and then screened it for another group. Brian explained that the 20 plus test screenings were invaluable in refining their cut...."

read the full post here:

http://www.peterbroderick.com/distributionbulletins/files/748c288e8ec708ffa44...

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Screw business as usual....this is the real world: Brian Solis at TEDxPresido - YouTube

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Published on Sep 11, 2012 by TEDxTalks

"Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, it's impact on business & what companies can do to adapt & lead."

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The Wonderful Anita Doron's The Lesser Blessed, w Benjamin Bratt at the Toronto International Film Festival | Sydney Levine

via blogs.indiewire.com

Excerpt from an original post by Sydney Levine - Sept. 10 2012:

"Contemporary World Cinema in Toronto International Film Festival is screening the world premiere of The Lesser Blessed, directed by Anita Doron and starring Benjamin Bratt. High school is especially harsh for Larry Sole (Joel Nathan Evans), a teenaged metal-head living in a remote community in the Northwest Territories. Shy and ruminative, he’s taunted daily by his town’s golden boy and resident bully, Darcy (Adam Butcher). This is because of Larry’s tortured past, and his aboriginal roots: he, his mother Verna (Tamara Podemski) and her sometime boyfriend Jed (Benjamin Bratt) are all members of the Tlicho First Nation.

Director Anita Doron is remarkable in her own right. She was born in Transcarpathia, in the former USSR, and later defected to Canada. Her first feature, The End of Silence (06) won the Best Feature Film award at the Canadian Filmmakers’ Festival. She was a co-director of the interactive feature Late Fragment (07), which played the Festival. Her other features include Europa, East (10), Mystico Fantástico! (11) and The Lesser Blessed (12)...."

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Very Cool TED Talk from June 2012: Kirby Ferguson: Embracing the remix

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Fantastic Case Study on Role-Playing the Transmedia World of Continuum. On DELVERINTOVIDEOGAMES

via videogamedelver.blogspot.fi

Not sure who wrote this - fantastic detailed critical case study! thank you - bookmarking for my own archives!

"Introduction

New TV series Continuum explores dystopia of corporate hegemony, time travel and human augmentation and establishes a compact transmedia world with strong gaming elements. Even though Canadian network Showcase does not break any new ground, it ties various transmedia episodes in interesting ways and in many occasions creates unclear situations on the borders of the fictional and the meta-fictional discourse. I will try to describe how this small-scale transmedia storytelling works, what are its specifics and how collective intelligence maintains ARG role-playing among various platforms...."

"...Visions of Future

Visions of Future is a series of blog posts from active Canadian bloggers about various concepts (family, community, leadership, beauty, food...) in the future timeline of Continuum. Bloggers take different approaches to these articles - some write short stories set in the fictional world of Continuum, others try to predict the situation of 2077 in genre of essays. Vast majority of these blogs are focused on female demographic which can come as a surprise if we consider that Continuum is a sci-fi/crime investigation/conspiracy TV show. On the other hand, Showcase may broaden its audience by using opinion leaders from different areas of interest.

While syndicating content to blogs is not a new thing, Showcase achieved more than just marketing of its new TV show. Seven of 10 articles from Visions of Future are written as fictional stories set in the world of Continuum, therefore broadening and enriching the whole transmedia storytelling. The fact that the blog posts are syndicated and not fan-created, helps to establish their canonicity...."

read the full post here

http://videogamedelver.blogspot.fi/2012/08/role-playing-transmedia-world-of.html

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Any MMO Can Take You to Hell. The Secret World Takes You to an Amusement Park

via kotaku.com

Excerpt from kotaku.com:

"My first guided tour of Funcom's upcoming paranormal MMO The Secret World saw me descending into the depths of hell. Many massively multiplayer online role-playing games go there; it's a popular spot. But only The Secret World follows up hell with a visit to a demented theme park.
Funcom's Craig Morrison escorted a group of game journalists through this dark and twisted amusement park last week, and I was fortunate enough to be on that ragtag Scooby Doo crew as we saw the sights, went on rides, and killed creatures born of nightmare. You know, the usual...."

full post here:

http://kotaku.com/5919633/any-mmo-can-take-you-to-hell-the-secret-world-takes...

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G+ = Ghost Town & Here's Why. Infographic

via mashable.com

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How Twitter Has Talked About the Summer Olympics [INFOGRAPHIC]

via mashable.com

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Trapit Promises Better Browsing And Targeted Content On IPad | Co.Create: Creativity \ Culture \ Commerce

via fastcocreate.com

Via FastCompany.com:

'...Why is it innovative? Because Trapit for iPad finds articles on very specific topics that you’re interested in rather than just serving up content from your own social feeds, like competitor Flipboard. As the folks at Uncorked Studios say, “born from DARPA-funded research at SRI and a sibling to Apple’s SIRI assistant tech, Trapit’s machine learning bypasses the web’s SEO-driven priority by harnessing peoples’ behavior to hone discovery of articles that match the user’s passions.”

“Trapit combs through its hand-picked sources using relevant keywords,” explains Alvarez. “At first it provides you with a huge list of content it thinks might be relevant to you. The case of ‘apple’ is a good example. There are multiple uses of apple out there and more often than not it’s going to be the tech focused Apple but it might also give you results for the food. So when it delivers the first batch of content you can specifically train it find just find articles about Apple the tech company. And then even more so, if you’re interested in apple iPad apps, you can get very granular with what you’re searching for.”...

read the full article here:

http://www.fastcocreate.com/1681437/trapit-promises-better-browsing-and-targe...

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Excellent Article: Dispelling The Eureka Myth: Big Ideas Take Time And Space | TechCrunch

via techcrunch.com

By Peter Arvai - excerpt from Techcrunch.com:

"Editors Note: Peter Arvai, CEO of Prezi, is passionate about helping people create and communicate big ideas. Peter is a serial entrepreneur, prior to joining Prezi, he established healthcare startup omvard.se and was part of creating the first mobile news reader.

Big ideas fuel the entrepreneurial spirit. An idea passionately pursued through a labyrinth of “what-ifs” can be the launch of the next great company, the new skyrocketing startup. Apple, under the leadership of Steve Jobs offers an example of a company built on a foundation of big ideas. With a storied reputation of innovation, Jobs and Apple seemed to have captured the magic of having the right idea at the right time over and over again.

But this magic is misleading. We applaud the genius of those like Steve Jobs for big ideas that transform our perceptions about what is possible. However, we fail to recognize the work that got him there. For every ‘Steve soundbite’ we remember today, there were weeks of intense development, preparations and actual rehearsals – all that just to present the idea. It was never the right idea at the right time but an idea that was thoroughly explored and improved over a period of time....'

full post here:

http://techcrunch.com/2012/08/11/dispelling-the-eureka-myth-big-ideas-take-ti...

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This new Assassin’s Creed III trailer sounds like a TED Talk | VentureBeat

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Jeremy Grubb (Excerpt):

Developer Ubisoft Montreal is taking a cue from other works of science-fiction for its open-world stealth game Assassin’s Creed III.

Publisher Ubisoft has released a new video to promote the historically set sci-fi title, which is coming to PlayStation 3 and Xbox 360 on October 30......

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Alt-Minds and the promise of 'transmedia' | Conspiracy Thriller will play through 10 Webisodes

via guardian.co.uk

Technology | guardian.co.uk

The term 'transmedia' has been derided in the past, but a Parisian developer reckons it may be the future of gaming, and Alt-Minds is the first instalment.

Developed by French studio, Lexis Numérique, Alt-Minds is a conspiracy thriller about the abduction of several young scientists. When the government shows little interest in their retrieval, their agency decides to investigate itself. The main narrative will be told via ten weekly 'webisodes', but players will also be able to subscribe to a newsfeed on their PC or tablet, providing background information and updates....

http://www.guardian.co.uk/technology/gamesblog/2012/aug/10/alt-minds-transmed...

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Very Cool Interactive Social Film: The Beauty Inside Official Trailer - Audition Now for the Lead!

via youtube.com

WATCH ON FACEBOOK STARTING 8/16. The Beauty Inside is an interactive social film, presented by Intel and Toshiba, directed by Drake Doremus, starring Mary Elizabeth Winstead, Topher Grace, and all of YOU. It's Hollywood's first film that gives the audience a chance to play the lead role.

Audition Now at http://www.facebook.com/thebeautyinsidefilm/

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AweSummit Boston: You don’t know what you don’t know - Global Business Hub

via boston.com

Great summary post from The Awesome Summit:

'The Awesome Summit occurred for the very first time at the end of last month. Aside from a great name, the AweSummit is the culmination of years of work by the Awesome Foundation, which gives $1,000 micro-grants to awesome ideas once a month in each of its many chapters. Seriously awesome. Not knowing what to expect when I arrived at the MIT Media Lab, I went with some mild expectations for the talks around micro-giving, crowdsourced funding and investing, philanthropy, social entrepreneurship, collaboration, branding and more. I got significantly more than I bargained for....

...The Harry Potter Alliance: The most entertaining speaker of the day, and one of the most insightful was Andrew Slack, founder and creator of The Harry Potter Alliance. He had some great advice for organizations based on his experience founding a nonprofit that “takes an outside-of-the-box approach to civic engagement by using parallels from the Harry Potter books to educate and mobilize young people across the world toward issues of literacy, equality and human rights.” If it was obvious through the founding principle of his organization, he is a firm believer in playfulness. On the panel he stated that, “if playfulness isn’t baked into your organization then it’s time to re-bake it.” That resonated with me as someone who works with a few non-profits, particularly around engaging young members. The more fun you’re having the more people are likely to join and actually support a cause or movement....'

read the full post here:

http://www.boston.com/business/blogs/global-business-hub/2012/08/awesummit_bo...

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What Hunting For A Mate Teaches You About Great Design | Co.Design: business + innovation + design

via fastcodesign.com

WRITTEN BY: Ayça Çakmakli

IF SOME OF THESE IDEAS SEEM FAMILIAR, YOU’RE RIGHT: WHAT YOU LOOK FOR IN A PARTNER IS ALSO WHAT YOU WANT IN A PRODUCT, ARGUES SMART DESIGN’S AYÇA ÇAKMAKLI.

...To better understand the attributes of a product or service that matter most to people, I studied the traits we look for in an ideal mate or long-term partner. I combed through scientific studies from the fields of sociology, anthropology, and psychology, bubbling up seven universal traits that most of us look for in a mate. Then, using my experience as a design researcher, I mapped these traits directly to people’s experiences with brands, products, and services:

1. SOCIAL STATUS

We are often drawn to partners that project the type of lifestyle to which we aspire. Brands understand this desire; they create elaborate worlds for us to be a part of. For instance, there is truth in the saying, You are what you drive. A Prius owner predictably has a different set of values than someone who drives a Mercedes. So if it turns out a brand doesn’t align with your core values, the relationship will inevitably fail. That’s the difference between a short-term and long-term relationship....

Read the full post here (one of a series!):

http://www.fastcodesign.com/1670458/what-hunting-for-a-mate-teaches-you-about...

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Hakanai - Computer 'aided' dance performance- work in progress

via vimeo.com

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Super Hi-Vision Will Transform the TV Landscape (via thenextweb.com)

via thenextweb.com

via thenextweb.com

No sooner are we getting to grips with 3D and HD, and we’re already being told about the “next big thing” in televisual technology. But keep your hat on, this next one is some years away yet.

Super Hi-Vision (or Ultra High Definition) has been getting a fair bit of coverage of late, largely due to the BBC’s partnership with Japanese broadcaster NHK for the 2012 Olympics.

The technology underlying Super Hi-Vision has been developed in large by NHK’s Science and Technology Research laboratories, which the BBC borrowed to showcase its potential as a broadcasting medium. While the BBC did a tentative test with the technology back in 2010, it was all really gearing up to the Olympics.

Super Hi-Vision defined...'

full post here:

http://thenextweb.com/media/2012/08/03/with-super-hi-vision-the-tv-landscape-...

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6 Tips For Writing A (Money-Making) Script From A Billion Dollar Screenwriting Duo | Co.Create: Creativity \ Culture \ Commerce

via fastcocreate.com

BY: JOE BERKOWITZ (excerpt)

You may recognize Thomas Lennon and Robert Ben Garant from “Reno 911,” which they created and starred in. What you probably don’t know is that their movies have grossed over a billion dollars at the box office. Here, their tips for writing a movie that sells.

Every day dozens of novice screenwriters are born, ideals fully intact. They carry visions of the ultimate cinematic experience, along with their laptops, into Starbucks to pour ideas onto the page. Almost all of them are doomed to fail. Not for the reasons you might think, though....

FORMULA IS YOUR FRIEND

Garant: "You have to be incredibly original in your idea for the movie, but the formula needs to be a movie formula. You have to think of a movie that the trailer will explain in 30 seconds, and movies like that all have the same structure."

Lennon: "Ben came up with a pretty simple way to express it: You take a guy and put him up in a tree, then you throw rocks at him, and then you get him down from the tree. Die Hard, The Matrix, Casablanca: all of these movies have heroes pulled into a situation against their will, who then end up winning. That’s structure. It can be liberating, though, because following structure gives you less to have to worry about."...

full article here:

http://www.fastcocreate.com/1681393/6-tips-for-writing-a-money-making-script-...

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Nice post from Eva Dominguez: ‘Newsgames’: playing with the news - The Fourth BitThe Fourth Bit

via blogs.lavanguardia.com

Eva Domínguez | 31/07/2012
Two Pulitzer Prizewinners are preparing a game in order to make the world aware of the conditions of inequality in which women and children are suffering in many parts of the world. It will be released in the autumn and it’s another example of the use of ludic strategies in journalism, a tendency known as newsgaming.

The journalistic partnership made up of Nicholas Kristof and Sheryl WuDunn, who won the Pulitzer for their coverage of the Tiananmen Square protests in 1989, are preparing a FarmVille-type game in which actions will also have a real effect through donations, as Kristof explains to FastCompany.com. Apart from the game, which is based on the book Half the Sky, they are working on a documentary.

Three classics, a decade later
Using a game as a narrative resource in journalism is nothing new, although it is a minority pursuit. In The Fourth Bit in January, 2003, entitled The Game is the message, I discussed three notable examples of this formula, all published in 2002: The Enron Blame Game, Can You Spot the Threats? and Find the Terrorist. Ten years on, The Enron Blame Game, created by Slate.com based on the scandal at that corporation, is the only that cannot be consulted.

The other two were published as a result of the consequences of the attacks on the Twin Towers. In the middle of the debate on airport security, MSNBC.com launched Can you Spot the Threats?, in which the user has two minutes to detect guns, knives or explosives through the use of the airport baggage control device....

full post here:

http://blogs.lavanguardia.com/thefourthbit/newsgames-playing-with-the-news/

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